Dropping the narrative
Okay, you don't like what your boss did yesterday or last week or
last month. But today, right now, sitting across the table, what's
happening?
Narrating our lives, the little play-by-play we can't help carrying around, that's a survival mechanism. But it also hotwires our feelings, changes our posture, limits our possibilities.
What does this human feel right now? What opportunities to make a connection, to grow, to impact exist that we've ignored because of the story we are telling ourselves about them?
The narrative is useful as long as it's useful, helping you solve problems and move forward. But when it reinforces bad habits or makes things smaller, we can drop it and merely be present, right here, right now.
Narrating our lives, the little play-by-play we can't help carrying around, that's a survival mechanism. But it also hotwires our feelings, changes our posture, limits our possibilities.
What does this human feel right now? What opportunities to make a connection, to grow, to impact exist that we've ignored because of the story we are telling ourselves about them?
The narrative is useful as long as it's useful, helping you solve problems and move forward. But when it reinforces bad habits or makes things smaller, we can drop it and merely be present, right here, right now.
~ Seth Godin
Marketing I
Quiz - 2.08/2.09
Selling has a process - can you tell me it?
If you can understand the way salespeople flow through the selling process, you can interrupt their flow and screw with them. Or, simply become a better salesperson.
If you can understand the way salespeople flow through the selling process, you can interrupt their flow and screw with them. Or, simply become a better salesperson.
Youtube - Magic Bullet
Magic Bullet to Go - Camping
Magic Bullet to Go - Beach
https://www.youtube.com/watch?v=hkSmIjCHh9U
Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM
Youtube - Magic Bullet
Shamwow
https://www.youtube.com/watch?v=QwRISkyV_B8
Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete
HONORS STRATEGIC MARKETING
Vocab next week Chap 11OCE: - note the due date...see calendar
Aldi Foods
Obj 4 - Chap 11 - Services and Nonprofit Organization Marketing
Friday - Capping exercise
Encyclopedia Britannica - Please read
Actual Company documents of the sales presentation
Screening
Idea Generation
Lead time charts - look up on line
Questions 1, 1-9 (10 total)
Due: Friday, Nov 4, beginning of class. Do not be late.
OCE - Aldi's
Issued Oct 28 in class.
Due: Nov 14th beginning of class....must be typed, with pic, etc. Best you ask if questions
OCE - Aldi's
Issued Oct 28 in class.
Due: Nov 14th beginning of class....must be typed, with pic, etc. Best you ask if questions
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