Quotable
The self starter doesn't see it that way. That 'nothingness' was actually an opportunity, a chance to make a connection, to do something a little better than the status quo, to get things moving.
Has there ever been a project, an institution or a community that hasn't needed that?
- Seth Godin
Marketing I
Mr Murphy's School Webpage
Pacing Guide
Syllabus
powerpoints
book readings/questions
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EQ: What would the world look like without marketing?
What is the concept of market?
What is Segmentation?
Will be taken on Friday
Please study for the 1st 5 of class
1.02 - Marketing's role in society 1.01
1.01 Practice Questions
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Why do we have a 9th grade academy here at Southwest?
Why do we separate students into homerooms within each grade level?
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- Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.
- Explain the importance of target markets to businesses.
- Describe advantages and disadvantages of mass marketing.
- Describe advantages and disadvantages of using market segments.
- Explain why the use of market segments is increasing.
- Describe demographic characteristics that are analyzed by marketers.
- Explain the value of geographic segmentation.
- Discuss the value of psychographic segmentation.
- Describe types of behavioral segmentation.
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Have students work in groups.
- Assign each group a product (jeans, frozen yogurt, digital cameras, Ford Mustang, Ipad, Essence Shampoo).
- Group must develop the market segments.
Marketing Dynamics (Textbook): [pp. 183-184, 185, 193-202].
Marketing Dynamics (Workbook)
1.04 p 115-116 Segmenting a Market
Marketing dynamics: [pp.17-22]
Marketing Dynamics : p 29, Think Critically
3/ A charitable organization, such as the Red Cross, sells a product. What type of product does it sell?
Furthermore, does it have to adhere to the Marketing Concept? Why or Why not.
One homework asking the students to write down 5 products they would have not purchased/owned if it had not been for Marketing.
Honors Strategic Marketing
Your first vocab will be on Friday
Take the first 5 of class and study
Chap 1 test on Friday - 20 questions - yeah, you should prob read that too! - see below
What are the key terms associated with marketing?
What is meant by the marketing mix?Wed/Thursday for this
Marketing Mix slips o paper
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