Delight
the weird
Everyone who eats at your restaurant expects a good cup of coffee, and it's difficult to wow them, because, of course, your competition is working to do the same thing.
But of course, it's not everyone who wants a cup of coffee. Some want a cup of tea, or a cup of herbal tea, and those folks are used to being ignored, or handed an old Lipton tea bag, or something boring.
What if you had thirty varieties for them to choose from?
Everyone who stays at your hotel expects the same sort of service, and it's difficult to wow them, because, of course, your competition is working to do the same thing.
But of course, it's not everyone. Some people travel with their dogs, and they're used to being disrespected. What if you gave those people a choice of a dozen dog toys, three dog beds and a special dog run out back?
When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.
Welcome
to Paris
You've saved and scrimped and spent hours on the plane, and now you're in Paris for the trip of a lifetime. It's likely you'll never be here again, and you've only got three days.
Question: How much time are you going to spend in the hotel room watching reality TV on cable? For that matter, how much time will you spend checking your email, grooming your social network status or browsing around online to see what's new?
You only have three days.
Now it's a week later, and you're back at your desk. Consider the fact that the most interesting or most beloved or most trusted people you will ever know are sitting right next to you, or can be invited over in just a few minutes. Is it worth postponing that once-in-a-lifetime interaction so you can do a Netflix binge or watch some YouTube videos?
The world is waiting. Your turn....
SEMII
6.01 - Sponsorships
Buzz City is back! - Charlotte hornets unveil their new logo and color scheme
Expenses....a lesson in frugality....or, how to get investors involved, promise the world and deliver on a few - Spiderman, Turn off the Dark
Inflation.....Is this soooooo bad?
Salary Bump...economic slump?
Costco - First para only
Chap 12...Supply Chain Management.......in 30 or less
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WARNING:
Since apparently the brain trust of this class only extended to Chap 3 of the Study Guides , no further common google docs will be made. Best of luck in your sole adventures for the final of this class.
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