Marketing Management
1st block - 81898622328
3rd block - 81871222328
3.01 - Product Service Management
Brainstorming
Once upon a time a farmer went to market and purchased a fox, a goose, and a bag of beans. On his way home, the farmer came to the bank of a river and rented a boat. But in crossing the river by boat, the farmer could carry only himself and a single one of his purchases - the fox, the goose, or the bag of the beans.
If left alone, the fox would eat the goose, and the goose would eat the beans.
The farmer's challenge was to carry himself and his purchases to the far bank of the river, leaving each purchase intact. How did he do it?
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In the missionaries and cannibals problem, three missionaries and three cannibals must cross a river using a boat which can carry at most two people, under the constraint that, for both banks, if there are missionaries present on the bank, they cannot be outnumbered by cannibals (if they were, the cannibals would eat the missionaries.) The boat cannot cross the river by itself with no people on board.[1]
In the jealous husbands problem, the missionaries and cannibals become three married couples, with the constraint that no woman can be in the presence of another man unless her husband is also present. Under this constraint, there cannot be both women and men present on a bank with women outnumbering men, since if there were, some woman would be husbandless. Therefore, upon changing men to missionaries and women to cannibals, any solution to the jealous husbands problem will also become a solution to the missionaries and cannibals problem.[1]
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Four people come to a river in the night. There is a narrow bridge, but it can only hold two people at a time. They have one torch and, because it's night, the torch has to be used when crossing the bridge. Person A can cross the bridge in one minute, B in two minutes, C in five minutes, and D in eight minutes. When two people cross the bridge together, they must move at the slower person's pace. The question is, can they all get across the bridge in 15 minutes or less?[2]
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Prepare a chart or overhead transparency of the Four Box Synectics organizer.
Put students into small groups of 3-4 each.
Next, ask for four items in an assigned category ( e.g., commonly found household objects, animals, things found in a forest, recreational activities, and foods). Place one item in each of the four boxes.
Reveal the sentence "A _____ is like a _____ because…" and allow groups three minutes to brainstorm sentences using each of the four items at least once. Students should try to complete as many sentences as they can in the time allotted.
After three minutes, STOP. The final step is for each group to choose the two sentences they like the best to share with the rest of the class.
Lipton, L., & Wellman, B. (1998). Patterns and practices in the learning-focused classroom. Guilford, Vermont: Pathways Publishing.
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3rd Block
ACT Question of the day
SAT Question of the day
Honors Strategic Marketing
A bit of real world consequence in the realm of CRM and date mining
Dominos....."like it"
Marketing is ....."Dead"?
Big data....encroaching on our lives
The power of the sun...changing behavior, changing attitudes, all through the use of mobile
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